If you’ve been a follower of this blog for a while, then you know that I am something of a privacy wonk. I’ve written about it before (about a dozen times, such as), and I’ve even built a research project (that you can enact yourself) around it. A couple of things transpired this week to remind me that privacy is tenuous. (It could also be all the back episodes of Person of Interest that I’ve been watching lately or David Staley’s post last April about the Future of Privacy.) First, I received an email from a friend this week alerting me to a little presumption that my software is spying on me. I’m old enough to remember when you purchased software on as a set of CDs (or even disks). You loaded in on your computer, and it seemed to last for years before you needed to upgrade. Let’s face it, most of us use only a small subset of the features in our favorite applications. I remember using Photoshop 5 for quite awhile before upgrading and the same with the rest of what is now called the Adobe Creative Suite. I still use the primary features of Photoshop 5, Illustrator 10 and InDesign (ver. whatever), 90% of the time. In my opinion, the add-ons to those apps have just slowed things down, and of course, the expense has skyrocketed. Gone are the days when you could upgrade your software every couple of years. Now you have to subscribe at a clip of about $300 a year for the Adobe Creative Suite. Apparently, the old business model was not profitable enough. But then came the Adobe Creative Cloud. (Sound of an angelic chorus.) Now it takes my laptop about 8 minutes to load into the cloud and boot up my software. Plus, it stores stuff. I don’t need it to store stuff for me. I have backup drives and archive software to do that for me.
Back to the privacy discussion. My friend’s email alerted me to this little tidbit hidden inside the Creative Cloud Account Manager.
Under the Security and Privacy tab, there are a couple of options. The first is Desktop App Usage. Here, you can turn this on or off. If it’s on, one of the things it tracks is,
“Adobe feature usage information, such as menu options or buttons selected.”
That means it tracks your keystrokes. Possibly this only occurs when you are using that particular app, but uh-uh, no thanks. Switch that off. Next up is a more pernicious option; it’s called, Machine Learning. Hmm. We all know what that is and I’ver written about that before, too. Just do a search. Here, Adobe says,
“Adobe uses machine learning technologies, such as content analysis and pattern recognition, to improve our products and services. If you prefer that Adobe not analyze your files to improve our products and services, you can opt-out of machine learning at any time.”
Hey, Adobe, if you want to know how to improve your products and services, how about you ask me, or better yet, pay me to consult. A deeper dive into ‘machine learning’ tells me more. Here are a couple of quotes:
“Adobe uses machine learning technologies… For example, features such as Content-Aware Fill in Photoshop and facial recognition in Lightroom could be refined using machine learning.”
“For example, we may use pattern recognition on your photographs to identify all images of dogs and auto-tag them for you. If you select one of those photographs and indicate that it does not include a dog, we use that information to get better at identifying images of dogs.”
Facial recognition? Nope. Help me find dog pictures? Thanks, but I think I can find them myself.
I know how this works. The more data that the machine can feed on the better it becomes at learning. I would just rather Adobe get their data by searching it out for it themselves. I’m sure they’ll be okay. (Afterall there’s a few million people who never look at their account settings.) Also, keep in mind, it’s their machine not mine.
The last item on my privacy rant just validated my paranoia. I ran across this picture of Facebook billionaire Mark Zuckerberg hamming it up for his FB page.
In the background, is his personal laptop. Upon closer inspection, we see that Zuck has a piece of duct tape covering his laptop cam and his dual microphones on the side. He knows.
Go get a piece of tape.