New technologies are everywhere. They are being developed in labs every day—if not every ten minutes. If you are searching for them, like me, then you are likely to run across hundreds of techy developments that are on the cusp of being something mainstream within the next 10 years. Then, there are those technologies that we never hear about but that are fairly well developed, except that, as a society we’re not ready for them. So they sit in a lab until other developments come to pass or the marketing department decides that there is a high enough percentage of the population that will use or even accept them.
There is a great scene in the 2002 movie Minority Report where John Anderton (Tom Cruise) walks into a Gap store. Immediately upon entering, his irises are scanned and the resident hologram begins to make suggestions based upon his purchasing preferences. In the movie, Cruise has just had his eyes swapped out with someone else to disguise his identity. So the virtual sales person thinks he is Mr. Yakamoto.
That movie is 13 years old. Today, iris scan recognition is already widely in use and in case you missed it, retinal scanning is now obsolete. The United Arab Emirates uses it at border crossings, India has begun enrolling its 1.2 billion citizens by capturing individual iris data, and in at least a half dozen applications for security around the world. It’s only current drawback is that you have to be standing still and fairly close the scanner for an accurate read. 1
Fear not, however because for people moving about and not standing still there is facial recognition which is much less picky about the quality of the scan, or in this case, the image. Facial recognition algorithms have improved dramatically over the years now logging 16,384 reference points which are referenced against a database and, fairly quickly can identify a person with 80 -90% accuracy. Higher accuracy rates just take a bit longer. 2 Right now its in use by law enforcement in airports and high security areas, but also at retail locations to catch shoplifters. Now it gets interesting because, while we fine-tune the iris scan, the same facial recognition system that is used to identify ne’er do wells can also be used a la Minority Report to identify shoppers who are regular customers, or help them find the lingerie department. A quick cross-reference with their online shopping habits, Facebook page and their Google history can also tell them how much you are likely to spend, your favorite color, and the name of your best friend to remind you that their birthday is right around the corner.
Putting this in context with what we’ve seen in the last few weeks of The Lightstream Chronicles, the idea that Keiji-T, with access to someone’s memories can ascertain their guilt or innocence is a logical next step. Too far, you think? Brain implants are already in testing that can implant memories 3 and augment decisions. Commonplace in the year 2159, perhaps.
With so much aplomb (and promise) at the start, it seems appropriate now, after The Lightstream Chronicles,Kickstarter effort proved to be unsuccessful, to double-check the toe tag, pull back the white sheet, and put an analytic eye at what might have gone awry. When it comes to Kickstarter, I think there are potentially three categories where you either succeed or fail.
I would divide awareness into two types.
The first are those who were already aware of the graphic novel project.
Though I did not know it at the beginning, and none of the research that I conducted prior to the launch indicated that this was a critical factor — it was a critical factor. This group can probably be split into two parts as well; those who had tacit knowledge, and those who were genuine fans. The tacit knowledge group includes family and friends, but most of these people, while aware of what you are doing, don’t really understand it, or what would have compelled you to do such a strange thing to begin with. The tacit knowledge group also includes, what I would call, colleagues. This group understands what you are doing and may even have an appreciation for it, but (apparently) not to the level that would motivate them to act in support of it. I included fellow MFA candidates, professors, and associates from my speaking engagement earlier this year at the RMCCGN conference and even a few students. My real, true-blue friends came through with flying colors, but the more pertinent question, it appears, is how many of these were genuine fans. While there were some among the aware, that were completely impressed, full of excitement and anxious to read more, they were probably 2 percent of this total number.
The second category is those who were alerted to it at launch time. In this case, I drew a much wider circle than the 75 or 80 people who fell into the first category, but you can divide this group into two parts also. The first of these are the likes of past associates, acquaintances, and professional contacts. I bugged the heck out of these people. So, it’s not like I sat back and waited for them to embrace the project and respond. Some of this group were critical of the fact that they had not heard from me in “forever” and now three times in one month. Hey. They way I see it, is if you’re friends with a colleague from your past, then you’re glad to hear from them whenever they contact you, and you not sitting around keeping score.
There were also some, design fiction types in this group. For the masses, I did not play up the design fiction side of the graphic novel. Those in the scholarly community knew of it, my professors and some from the “aware” group, but with all that was already different about this graphic novel, I figured the design fiction side would just scare average readers off. For the elite few that know about design fiction and have read my blog, my paper or are aware that I’ve been published on the topic, I assumed that this was evidence of a legitimate proof-of-concept. Here, again, it looks like I misjudged. Perhaps chapter 1 was just insufficient to seat the design fiction idea for them. I admit it’s not obvious at first, but then, how many people look at Minority Report or 2001 as a work of design fiction. You have to be looking for it and I thought these people would. A mention from one of these guys would probably have helped. (Maybe I should have sent along a draft of my thesis).
The last group in the awareness category was the “blog” press which included high readership web sites that regularly feature new concept art, comic book and graphic novel projects and some graphic design sites as well. This was probably 30 in total. Prior to writing the release, I researched proper press release form and even spoke with a web-savvy public relations pro on how to improve my chances with the online press. Since the art of this book is its most distinguishing factor, it did not make sense to attach big files to these emails so I uploaded some hi-definition examples to a 3rd party server and supplied them with a link. From stats provided by the site, 9 of the 30 journalists that I contacted downloaded files. Then, over the course of the campaign, I changed the spin on the release two different times, and hit the same people again. Nothing happened with this, and why that is will probably remain a mystery. Since I am a speculating kind of guy, I’m guessing that my design credentials were not as intriguing as publishing credentials might have been to this group. If I had a video game or comic book already on the shelves, I think my project may have been seen as more interesting than merely its face value. It certainly helps when journalists have a name that people recognize. You don’t even need to be recognized in that field, as long as somebody recognizes you. If a rock star decides to draw a comic, it’s news, even if it sucks. I’m not moaning about that. It just the way it works.
I have no doubt that the quality of the art and the story is first rate. This comes from someone who is by all ready his own worst critic. Could it be improved? Always. This book, however, is completely unique and very experiential. The research into the Kickstarter campaign, printing, and custom flash drives, shipping, warehousing; all that stuff, was very thorough. The video, in all its homegrown wonder was compelling, too. I don’t think it was a quality issue.
This is somewhat related to awareness. Let’s face it; a graphic novel is already a niche genre. No surprise there. If you add the science fiction story, the subject matter of future tech and the viewing experience that requires you to have a basic appreciation for CG graphics, then you are looking at a target audience that has a relatively high geek quotient (like me). Add to that, high-definition graphics that reward you if you zoom-in to discover details and clues, then you’ll also need proficiency at making your way around PDF software, and a fluency on the keyboard and mouse. This sounds like a lot for the average reader, but more like a comic book fan with a “gamer” skill set. Could some of the aforementioned blogs have been the ticket to reaching them? Absolutely. But, in the final analysis, I did not reach this group.
Does that mean that only this narrowly defined target will appreciate the book? No, just that they are more likely to “get it.”
It seems, then that my mission should be to begin targeting this group through other means. Until, I am published, the journalists are not going to care. Taking a grass roots approach through a web comic may be the best approach. Then, when the entire story is completed, perhaps I will have a sufficient following of genuine fans that would be willing to be backers to see it come to print.
I’m thinking that way at this point. If you have comments, join in the post mortem. Cheers!